Canva recently announced a significant change in its pricing strategy, reversing previously planned price hikes for Teams users. In September, the company revealed its intention to increase fees, which would have raised the annual subscription cost from $120 to as much as $500 for groups of up to five members. This steep increase was attributed to Canva’s added features, including new AI-powered tools. However, the backlash from existing customers, who viewed the change as sudden and excessive, prompted Canva to reconsider its approach.

Maintaining Original Pricing for Early Subscribers

Canva has decided to retain the initial, lower subscription rates for its long-time Teams users. Subscribers do not need to take any action—those who kept their memberships active will continue to pay under the original plan. The company expressed gratitude to early adopters and emphasized its commitment to customer satisfaction by extending the old pricing for these loyal users.

Introducing the “Pricing Promise”

In a bid to rebuild trust, Canva also launched a new “Pricing Promise.” Moving forward, the company will provide at least 60 days’ notice before introducing any price changes, ensuring greater transparency. This initiative aims to reassure subscribers that Canva will maintain fair and predictable pricing models across different markets while also reflecting local economic conditions.

This reversal underscores the importance of customer feedback, as Canva seeks to restore relationships with users affected by the earlier announcement and maintain a competitive edge in the crowded design software space.

For further details, you can read more about Canva’s pricing changes on Techopedia and Small Business Trends.